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My key five marketing metrics are
your cost to acquire a customer

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has got to be less than the
lifetime value of the customer.

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You need to know your demand
to dollars conversion rate.

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You need to know your runway to revenue,
which is an elapsed time from first

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touch to first dollar,  your daily
active and monthly active users rate.

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And then your company growth rate versus
your TAM, overall TAM growth rate.

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Those are the five that I look at
consistently and have been looking

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at really since 2012 and every
single job or, um, fractional, uh,

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client that I've, that I've had.

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And they're absolutely helpful.